Last updated: May 2026 — James Whitfield, Deadbear

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Deadbear, operated by James Whitfield and accessible at deadbear.co.uk, collects, uses, stores, and protects personal information obtained from visitors to this website. By continuing to use deadbear.co.uk, you acknowledge and accept the practices described in this policy. If you do not agree with any part of this policy, please discontinue use of the site immediately.

1. Who We Are

Deadbear is a casino and gambling review website serving users primarily within Great Britain. The website provides editorial content, comparisons, and reviews relating to online casino operators. The responsible person for all data processing activities conducted through deadbear.co.uk is James Whitfield, who acts as the data controller under applicable United Kingdom data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Deadbear may collect the following categories of personal and non-personal information when you visit deadbear.co.uk:

• Usage data: IP addresses, browser type, operating system, pages visited, time spent on pages, and referring URLs collected automatically when you access the site.
• Cookie data: Information stored in cookies and similar tracking technologies placed on your device during your visit.
• Contact information: Any name, email address, or message content you voluntarily submit through contact forms or email correspondence.
• Analytics data: Aggregated and anonymised behavioural data gathered through third-party analytics tools to help us understand site performance.

3. How We Use Your Information

The information collected through deadbear.co.uk is used for the following purposes:

• To operate, maintain, and improve the functionality and content of deadbear.co.uk
• To analyse user behaviour and website traffic in order to enhance user experience
• To respond to enquiries submitted directly to James Whitfield or the Deadbear team
• To comply with applicable legal obligations under UK law
• To detect, prevent, and address technical issues or security concerns

4. Cookies

Deadbear uses cookies to improve the browsing experience on deadbear.co.uk. Cookies are small text files placed on your device that help us recognise returning visitors, analyse traffic patterns, and enable certain website functionality. We use the following types of cookies:

• Essential cookies: Necessary for the basic operation of the website.
• Analytics cookies: Used to collect anonymised data about how visitors interact with deadbear.co.uk.
• Third-party cookies: Placed by external services such as analytics platforms or advertising networks operating on our behalf.

You may configure your browser settings to refuse or delete cookies at any time. Please note that disabling certain cookies may affect the functionality of deadbear.co.uk.

5. Third-Party Links and Affiliate Disclosures

Deadbear contains links to external casino operators and gambling platforms. When you click an outbound link from deadbear.co.uk, you will be directed to a third-party website that operates under its own independent privacy policy. Deadbear accepts no responsibility or liability for the data practices of any third-party website. We strongly encourage you to review the privacy policies of any external site you visit. Some links on deadbear.co.uk may be affiliate links, which means we may receive a commission if you register or deposit with a recommended operator.

6. Analytics

Deadbear uses third-party analytics services, which may include Google Analytics, to monitor and analyse visitor behaviour on deadbear.co.uk. These services collect anonymised usage data and may use cookies to function. Data collected by analytics providers is processed in accordance with their own privacy terms. You may opt out of analytics tracking by using browser extensions or the opt-out tools provided by the relevant analytics provider.

7. Your Rights Under UK GDPR

If you are located in the United Kingdom, you have the following rights regarding your personal data held in connection with deadbear.co.uk:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for us to retain it.
• Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
• Right to data portability: You may request that your data be provided in a structured, machine-readable format.
• Right to object: You may object to the processing of your personal data for certain purposes.

To exercise any of these rights, please contact us using the details provided in Section 9 below.

8. Data Retention and Security

Deadbear retains personal data only for as long as is necessary to fulfil the purposes outlined in this policy or as required by applicable law. We implement reasonable technical and organisational measures to protect data collected through deadbear.co.uk against unauthorised access, loss, or disclosure. However, no method of internet transmission or electronic storage is entirely secure, and we cannot guarantee absolute data security.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data in connection with deadbear.co.uk, please contact the responsible person directly:

James Whitfield
Website: deadbear.co.uk
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection matters in the United Kingdom, at ico.org.uk.

10. Changes to This Policy

Deadbear reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. Continued use of deadbear.co.uk following any such update constitutes your acceptance of the revised policy. We recommend checking this page periodically to stay informed of any changes.