Affiliate Disclosure

Our Commitment to Transparency

At Deadbear (deadbear.co.uk), we believe that honesty is the foundation of any trustworthy review platform. This page exists to be completely open with you about how this website operates financially, who is behind the content, and why you can trust the information you read here. Please take a moment to read this disclosure carefully before using any of the recommendations or links found on this site.

Who Runs Deadbear

Deadbear is owned and operated by James Whitfield, a UK-based gambling industry writer and analyst with extensive hands-on experience reviewing online casinos, particularly those operating outside the GamStop self-exclusion scheme. James personally tests the casinos featured on this site and writes all editorial content with the goal of helping UK players make safer, more informed choices.

What Are Affiliate Links

Some of the links on deadbear.co.uk are affiliate links. This means that when you click on a link to a casino operator and subsequently register an account or make a deposit, Deadbear may receive a financial commission from that operator. This commission is paid by the casino, not by you. Your experience, the bonus you receive, and the terms offered to you are not affected in any way by whether you arrived via an affiliate link.

Affiliate partnerships are a standard and widely used practice across the online publishing industry. They allow independent websites like Deadbear to exist and continue producing free, detailed content for readers without charging subscription fees.

How Affiliate Relationships Work on This Site

Deadbear maintains affiliate agreements with a number of non-GamStop casino operators. These agreements mean that:

Deadbear may earn a commission if a reader clicks a referral link and registers or deposits at a listed casino.
The commission structure varies by operator and may be a one-time payment or a revenue share arrangement.
Not every casino mentioned on this site has an active affiliate relationship with Deadbear.
Casinos are sometimes reviewed critically or not recommended even where an affiliate relationship exists.

Does This Affect Our Editorial Independence

No. The existence of an affiliate relationship with an operator does not influence the content, rating, or recommendation given to that operator on this site. James Whitfield applies the same consistent review methodology to every casino, regardless of commercial arrangements. A casino that pays a higher commission does not receive a more favourable review. Equally, a casino with no affiliate relationship is not excluded from coverage or ranked lower as a result.

Deadbear reserves the right to publish negative reviews, assign low scores, or actively warn readers away from operators that do not meet our standards, even where those operators have an existing or potential affiliate agreement.

Our Review Methodology

Every casino reviewed on deadbear.co.uk is assessed against a defined set of criteria by James Whitfield. These criteria include:

Licensing and regulatory status — the jurisdiction under which the operator holds its licence.
Bonus terms and wagering requirements — evaluated for fairness and transparency.
Game selection and software providers — breadth, quality, and availability to UK players.
Payment methods and withdrawal speeds — assessed through real account testing where possible.
Customer support quality — tested directly via live chat and email.
Responsible gambling tools — availability of deposit limits, self-exclusion, and support resources.

Scores and recommendations are based solely on this methodology and James Whitfield's professional judgement.

FTC Compliance

This disclosure is provided in accordance with the guidelines set out by the Federal Trade Commission (FTC) regarding endorsements and testimonials, as well as relevant UK consumer transparency standards. Deadbear is committed to making all material connections between this website and third-party operators clearly known to readers.

If you have any questions about our affiliate relationships or editorial process, please contact James Whitfield directly through the contact page on deadbear.co.uk.

Last updated: 2026

```